5 SEO tips for absolute beginners

It’s a term we can’t seem to get enough of nowadays: Search Engine Optimization (SEO). It’s seen as the pillar of driving organic traffic and maximizing online visibility. As an experienced marketer, I’ve seen firsthand the positive and long-lasting effects a good SEO strategy can have in pushing your website to the top of search engine rankings. But how do you do it? In this article, I share five expert tips even absolute beginners can use to easily improve their website’s SEO ranking.


1. Adapt your content to your target audience

Content is really important for your website. It’s not just important—it’s everything! Make sure your content is interesting, trustworthy, and matches what your audience wants to see. Instead of just adding keywords, make your content helpful by answering people’s questions thoroughly.

When your content is valuable, people will want to read and share it. This means other websites might link back to yours, and more people will talk about it on social media. This shows search engines that your website is important, which helps it show up higher in search results. So, focus on making great content to improve your website’s visibility!


2. Speed and Performance Optimization

Having a fast website is really important these days. Check how well your website performs by looking at things like how quickly it responds, what’s slowing it down, and if your images are optimized. Make sure your content loads quickly for people everywhere by using tricks like lazy loading and content delivery networks.

Make sure your website works well on mobile phones too. When your website is fast and works smoothly, people will like using it more. Plus, search engines will like it too, which helps your website show up higher in search results. So, focus on making your website fast and easy to use for better results!

Not sure if your loading speed is fast enough? You can test your website’s loading speed for free here.


3. Use your Keywords strategically

Keywords are the compass guiding users to your website. Conduct thorough keyword research to find high-intent, low-competition terms relevant to your niche. Use long-tail keywords to target specific user intents and capitalize on voice search trends. Fill up your content, meta tags, and headers with strategically placed keywords, optimizing for both user comprehension and search engine crawlers.

Not sure how to figure out which keywords work for you? Then check out my latest article “SEO Techniques to Spy on your competitors” where I give a step-by-step guide on how to conduct SEO research.


4. Backlinks: Quality over Quantity

Backlinks are like the ‘money’ of online credibility. You earn them when other websites link back to yours. To make your website look really trustworthy and important online, you need to get good-quality backlinks from other respected websites in your field.

To do this, you should have a plan that includes different strategies like creating valuable content, connecting with influential people online, and forming partnerships with relevant businesses. These strategies will help you naturally attract backlinks.

It’s important to focus on getting mentioned in articles and directories that are related to what you do. This helps to show that your website is a reliable source of information in your industry.

By getting a variety of backlinks from different places, you make your website stronger and more resistant to changes in search engine algorithms. Eventually, this can help establish your website as a leader in your industry.


5. Collect and use Data

When it comes to SEO, using data is crucial. You can use tools like Google Analytics and Search Console to understand how people behave on your site, which keywords are working well, and how engaging your content is.

Try out different versions of your website (A/B testing) to see which ones perform better and improve your pages and conversion process.

Keep an eye on changes in search engine algorithms and what your competitors are doing. Adjust your strategies as needed to stay ahead.

By basing your SEO efforts on real data, you’ll be able to make smart decisions and continuously make your website better.



To sum it all up, becoming really good at SEO involves a mix of creativity and careful analysis. By following these five strategies from experts, experienced marketers can handle the complexities of SEO well, which leads to big improvements in how many people see their website and how much traffic it gets.

Keep in mind that SEO is all about making constant improvements, so stay focused on doing your best and you’ll see great results in the digital world.

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