How to make your website mobile friendly
A recent study done by Statcounter has found that on average 50.48 % of website traffic comes from mobile devices, desktop devices account for 46.52 % and tablets for the remaining 3 % of website traffic. More than half of your website visitors are using their mobile devices to access your site which makes it more than ever a necessity to make sure your website is mobile friendly. In this article, we’ll explore key strategies on how to optimize your website for mobile devices that you can apply to your own website.
Responsive Web Design: The Foundation of Mobile Optimization
The first step to mobile optimization is responsive web design. This type of web design makes sure that your website adapts seamlessly to various screen sizes, providing users with a consistent and enjoyable experience across devices. No more blurry or warped blocks of text or pictures.
Creating a responsive web design for your website does include a few steps, you can find a handy step-by-step guide on how to transform your website design into a responsive web design here. Feel free to reach out to one of our experts at Blends as well if you have any additional questions!
Prioritize Page Speed for Mobile Users
Mobile users expect instant access to information, and a slow-loading website can lead to high bounce rates. Google also emphasizes the importance of page speed in its mobile-first indexing criteria, meaning it can be bad for your website SEO if your loading speed is slow.
There are many reasons why a website might have a slow loading time, the most common ones are:
– Too many plugins
– Unoptimized visuals
– HTTP requests
– Too much ‘bulky’ coding
Not sure if your website has a fast enough loading time? You can check your website’ loading time for free here.
Optimize Your Content for Mobile Consumption
Tailoring your content for mobile consumption is very important for your site to have a good overall user experience. Remember, the phone screen is a lot smaller than the laptop screen, therefore it is important that you keep your paragraphs concise, use easily readable fonts, and break up content into smaller sections that are easier to scroll through. It might also be a good idea to implement collapsible menus and shorter headlines so your user can navigate your website more easily from their mobile device.
Taking these steps and implementing them across your website can not only improve the overall user experience but also align with the mobile-first indexing guidelines set by search engines such as Google, so your site can go up in the SEO ranking.
Optimize Images and Multimedia Elements
As mentioned before, large images and heavy multimedia elements can significantly impact your site’s loading speed on mobile devices. You can avoid this by compressing images without compromising quality and consider using lazy loading techniques to prioritize the loading of content visible to users.
There are several ways to compress your images without losing their quality, you can do this using the Windows Paint or Windows Photos application. For Mac users, you can compress images by using the Mac Preview and Mac Convert tools. A third option would be compressing the images through online tools. You can find a step-by-step guide on how to do this here.
Need some help with your visuals or images? Our talented designers are here to help, contact us now!
Optimizing your website for mobile devices is not just a technical requirement but a marketing necessity. By embracing responsive web design, prioritizing page speed, crafting mobile-friendly content, and optimizing multimedia elements you can make sure that your website not only meets the expectations of mobile users but also ranks higher in search engine results. Add these tips to your current website and watch your bounce rates drop while your SEO ranking rises!
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